Seamless. Synergistic. Effectual. Only an integrated approach to marketing communications can claim those benefits. Customers are inundated with messaging, as many as 5,000 a day, in fact, according to Advertising Age.
Integrated marketing communications is a cross-functional approach to marketing communications that focuses on developing relationships between your company and your target audiences.
The discipline was pioneered by Don E. Shultz of Northwestern University’s renowned Medill School of Journalism. This holistic approach to marketing communications takes into account online and offline marketing channels to develop a strategic, consistent campaign.
Our integrated approach to marketing maximizes your company’s messaging power and reach by building a communications program that is greater than the sum of parts.
For a free, 30-minute consultation on where your promotional breakdowns are occurring, click here or call 954-454-0072.